#art #animation #marketing

Gettin’ Motion Out of Static

Gina
4 min readMay 17, 2022
Lacquer Paintings of Various Subjects: Butterflies  dated 1881 by Shibata Zeshin Japanese
Lacquer Paintings of Various Subjects: Butterflies  dated 1881 by Shibata Zeshin Japanese created into a GIF
Lacquer Paintings of Various Subjects: Butterflies, dated 1881, Shibata Zeshin Japanese (Source)

Video and motion are more eye-catching than static, non-moving images. If you only have a static image, you can make it move with Adobe Photoshop and Adobe After Effects. In this post, I will walk through my thought process and steps to create one of these GIFs.

Quick Explanation

For a quick 101, the steps are:

  1. In Photoshop, mask and cut out moving parts
  2. Recreate the background that the moving part will reveal
  3. Bring it into After Effects to use puppet pins to animate the image.

Planning

For the starting image, you can use an image that you already own. Alternatively, as well, I have found free to use images with the following sites:

  • Museum Open Access databases such as the one from The Met
  • Free stock image sites such as Unsplash or Pexels

In this post, I am using this image by Rasheed Kemy found on Unsplash:

Man on a train holding an iPhone. This image is pulled from Unsplash.
Man in train holding smartphone

The reason I chose this image is that the parts I want to create motion around have simple background areas. The hand holding the phone has a consistent color of the shirt along with a predictable poster. The hand holding the grab handle and the head have straight lines and a white-gray consistent color.

With this photo chosen, I can move on to creating a story-plan board, which consists of planning motions and understanding what backgrounds need to be created. Limiting how much of the background needs to be recreated helps speed up the process. In order to limit complex background building, I am considering not moving to the green 2 arrow direction as I will have to recreate the woman in the glasses to the left. I believe it will be more difficult as hair and so many unknowns exist.

x for joints of motion graphic. Arrows showing planned movement. The base image is the same as the before image with a man on a train with an iPhone.
x stands for planned puppet pins. Arrows for planned motion. Green line indicates the entire subject.

Another aspect of motion I am considering is with the entire photo if I want to include either a zoom in/out effect or a slide in/out effect, which will add a more dynamic aspect to the finished product.

Part A: Photoshop

With all the planning done, it’s now time to bring it into photoshop and cut out the images.

Body of the man on the train along with hand holding grab bar
Hand with fun cut-out
Cut-Outs of the man

Once the images are cut, now it’s time for the background surgery. I advise using Content-Aware Fill, the Clone Stamp Tool, the Spot Healing Brush, and the Smudge tool. The newly created background only needs to include where it would be exposed by the motion of the cutouts. This is always surprisingly less area than I expect.

Background edited so that when the motion occurs it looks normal. It is messy but it will work.
Man on a train holding an iPhone. This image is pulled from Unsplash.
It looks messy but this is perfect for what we need. The right is the original for a recall.

Part B: After Effects

After Effects with puppet pins on the man on the train. There are the keyframes.
The mouse is on the puppet pin tool.

With all the layers done, it is time to bring it into After Effects. The main effect applied to all three parts is similar. It essentially is utilizing the Puppet Pins and position settings with keyframes. For the Puppet Pins, with each of the cut-out layers place Puppet Pins on the joints, as that is where there are changes in motion. Moving around the timeline, I adjust the position of the Puppet Pins, making sure that the background uncovered is only the newly created updated background. I also change the keyframes to be Easy Ease by 1. selecting the keyframes 2. right-clicking and going to Keyframe Assistant > Easy Ease. For some of the keyframes, I adjust the time graphs for acceleration/deceleration of the motions.

With that we have the finished motion asset:

Motion graphic with call to action of shop now. Man in train sways with iPhone in hand.
Motion graphic without any call to action.
The finished motion of a man on the train.

Other Details

As a caveat, this does take some time, but it is feasible to complete in a day if the goal is simple enough. For example, I started this project at 7:00 PM and now it is 9:40 PM.

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